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Spa Management
 
Gone are the days when the Spa was a bare utilitarian swimming pool
or perhaps a fitness center with rows of equipment designed by the
Spanish Inquisition. As spa treatments and facilities around the world become
more plentiful, one becomes harder to distinguish from another. Only the
unique cultural, historical, and natural contexts of a spa site, unique design,
and programs can differentiate the spa experience.

This Certificate of Excellence in Spa Management is uniquely
developed to meet the demands of the burgeoning spa market.
Students will create and design their own spa complete
with a one year and five year financial business plan.
Operating budgets, income statements,cash flow analysis,
policies and procedures and human resource management, as well
as Marketing strategies, targeted customer profiles, facility design
and service menus.
 
The courses will teach students to identify the site and location characteristics
for a successful spa, understand how to research and identify a competitive spa
supply, and assess the strengths and weaknesses. Students will also learn about
challenges related to the competitive supply, and define existing demand
segments, growth trends and new demand sources. They will evaluate
comparable operations, calculate fair share analysis and market penetration,
create a profit and loss statement, and develop capital budget and calculate
return on investment.
 
Classes include Customer Service and the Spa Industry, Human Resources
and Leadership, Spa Finance, Fundamentals of Spa Design and Feng Shui,
Spa Portfolio and Business Plan.



Click or call today to find out more about this exciting new program !
 

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